In case you are not aware of the term, a ‘brand ambassador’ is a person who gets paid for marketing and promoting a product or service by endorsing it in order to increase the sales of the concerned brand. It might be done online as well as in through face-to-face interaction in events and gigs conducted by the brand.
In the previous decades, companies and brands from all around the world have recognized the enormous potential of marketing through brand ambassadors. Those days are gone when TV commercials and advertisements were enough to generate sales. Hiring brand ambassadors has become the latest and one of the most effective trends nowadays. So there’s a lot of hiring going on in this field.
However, there’s one particular field in which there is a lot of opportunity for anyone aspiring to be a brand ambassador and that is: natural products industry.
Natural products are the organic products produced without the use of synthetic chemicals. They might be personal care products, drugs or food and beverages.
Consumers nowadays are greatly concerned with what ingredients do the products they use actually contain. This holds particularly true for the skincare and personal care industry. Consumers are more inclined towards organic and natural ingredients over those of chemical composition or ingredients that could inflict harmful side effects. This is largely due to the awareness of benefits of natural products and harms of the synthesized ones.
As a result, there is a greater demand than ever for products that are free of chemicals and composed entirely of natural ingredients. The past few years have witnessed consumers switching from purchase of synthetic products to that of organic ones at a fast rate. It shows that this industry has a lot of potential to grow.
It has also been proved by many surveys conducted worldwide. For instance, the growth of U.S. natural and organic food industry is nearly five times faster than the overall food industry. Also, according to a leading global technology research and advisory company, Technavio, global organic skincare products market will grow at a CAGR of over 10% during the period 2016-2020.
Consequently, job opportunities in the sales sector in this industry are growing rapidly and brand ambassadorship, being the hottest job, leads them and this is where you come in.
If you are aspiring to be a brand ambassador and looking for an industry that promises great opportunity for you, the natural products industry is just the right one for you. If you are a nature lover yourself, then it’s a perfect chance to combine your passion for the natural and organic industry with a fun, challenging, easy and rewarding job.