A brand ambassador is basically a marketer and a salesperson for a service or a product; someone who is paid to represent the brand or service in a positive light so that the people are motivated to buy it. It depends on the company that whether the promotion is done online or face-to-face and whether the marketing is to be done explicitly or implicitly.
You must have seen people at an event wearing a brand’s t-shirt and giving free giveaways, or online users having huge social media following happily posting about a product of a particular brand and urging their followers to buy it.
They are called brand ambassadors. And yes, they are not always celebrities or people of immense fame. This is the age of social media and you can easily become a brand ambassador as well. All it takes is a friendly personality, a little hard work and punctuality.
So if you think that you can do it, read on to know how to become a brand ambassador.
Online Brand Ambassador
- Develop Your Online Presence
If you want to do the advertising online, you need to be active as well as well-known on popular social media platforms such as Instagram, Facebook, Pinterest, Tumblr or Twitter. Companies seeking to hire people for online advertisement would generally look for accounts with a good number of followers and who post on a regular basis. So if you want a brand to notice you, you need to increase your followers and build your online presence as well as have a friendly interaction with your followers in comments.
- Voice Your Passion
Be expressive about your passion and enthusiasm for things. Give opinions and post about what you love on a regular basis. A golden tip is to share the content posted by the brand (the one you’re targeting) and add something positive to it.
- Just be Yourself
The more original you keep it, the better it is. Your uniqueness and originality will help you best in securing a brand ambassadorship. There is no need to be pretentious, just be at your best self.
If social media is not your thing and you think you are better at face-to-face interaction, then you should opt for face-to-face promotion.
- How to Get Hired
In order to get hired, you should look for opportunities in classified advertisements websites, sign up with different marketing agencies and create profiles on promotional staff hiring platforms such as StuckForStaff.
Working in an event might lead to an offer for another depending on how you perform. So give your best at each event.
- Be Friendly
It basically involves talking with customers and giving out swags at different events. You have to interact and engage customers and present a positive image of the product while talking to them. So you need to have a friendly attitude and patience.
However, brand ambassadorship is a job, after all, so it might not be fun all the time. Also, like all other jobs, it requires hard work and consistency as well.Happy Working!